风险规避、数字技术使用与农村家庭创业行为
Risk aversion, digital technology use, and rural household entrepreneurial behavior
投稿时间:2021-12-07  修订日期:2022-03-09
DOI:
中文关键词:  数字技术使用深度  数字技术使用功能  生存型创业  机会型创业
英文关键词:depth of digital technology use  digital technology use function  survival entrepreneurship  opportunity entrepreneurship
基金项目:教育部人文社会科学研究规划基金项目(17YJA790004);江苏高校哲学社会科学研究重点项目(2018 SJZDI099)。
作者单位邮编
王杰 南京林业大学经济管理学院 210037
蔡志坚 南京林业大学经济管理学院 210037
张黎明 南京林业大学经济管理学院 
摘要点击次数: 94
全文下载次数: 0
中文摘要:
      以我国农村地区的家庭单位为研究对象,重点分析风险规避、数字技术使用对农村家庭创业行为的影响及数字技术使用在风险规避影响农村家庭创业行为中所起的调节作用,并使用全国样本调查数据进行实证检验。研究结果表明:风险规避对农村家庭创业行为有显著性影响,风险规避程度越高的农村家庭选择创业的可能性更低;数字技术使用及数字技术使用深度对农村家庭创业行为有显著正向影响,区分了使用功能后发现数字技术的市场性使用对创业行为的影响高于信息性使用和娱乐性使用;调节效应检验显示数字技术使用和数字技术使用深度有助于缓解风险规避对农村家庭创业行为的抑制作用;风险规避对农村家庭生存型创业行为没有显著影响,但对农村家庭机会型创业有显著负向影响,数字技术使用对机会型创业的影响高于生存型创业。政府可从短期和长期两方面改善风险规避对农民创业的不利影响。
英文摘要:
      The paper focuses on the effects of risk aversion and digital technology use on rural households' entrepreneurial behavior, and the moderating role of digital technology use in risk aversion on rural households' entrepreneurial behavior. Taking China’s rural households as the research objects, the empirical test is carried out using the national sample survey data. The results show that risk aversion has a significant effect on rural households' entrepreneurial behavior, and rural households with higher risk aversion are less likely to choose to start a business; the use of digital technology and the depth of digital technology use have a significant positive effect on rural households' entrepreneurial behavior, and after distinguishing the use function, it is found that market-based use of digital technology has a higher effect on entrepreneurial behavior than information-based and entertainment-based uses; the moderating effect test shows that the use of digital technology and depth of digital technology use help mitigate the inhibitory effect of risk aversion on rural households' entrepreneurial behavior; risk aversion has no significant effect on rural households' survival-oriented entrepreneurial behavior, but has a significant negative effect on rural households' opportunity-oriented entrepreneurship, and digital technology use has a higher effect on opportunity-oriented entrepreneurship than survival-oriented entrepreneurship. The government can reduce the negative effects of risk aversion on farmers' entrepreneurship in both the short and long term.
HTML     查看/发表评论  下载PDF阅读器