| Empirical research has proved that under the influence of interest relationship and identity, villagers' perception of utility of rural revitalization demonstration village construction is different with different identity of villagers, and there are also differences in influencing factors. Village cadres pay more attention to the factors related to their own responsibilities and political achievements, while villagers pay more attention to the factors related to family development and living environment. But in general, industry and employment, environmental features, cultural activities and community safety are the contents that all members are concerned about, which reflects the importance of building material civilization, ecological civilization and spiritual civilization in rural revitalization, and shows the achievements of industrial revitalization, ecological revitalization and cultural revitalization. However, the talent revitalization represented by squires and entrepreneurship and the organization revitalization represented by village cadres and village collectives are relatively less significant. |