Abstract:Rural revitalization means the re-gathering of resources in rural areas. From the No.1 document over the years, we can overview the Communist Party and the government’s progressive exploration process and its great historical significance to rural revitalization. However, the crux of financial services to rural areas remains unsolved: how to realize the internalization of externalities. By exploring the path, connotation and significance of Rural Revitalization, and based on the economic analysis of the inclusive effect, market equilibrium, income rigidity and cost constraints of rural revitalization financial services, from the perspective of financial functions, the logic of commercial banks serving rural revitalization is discussed, and the inclusive path is proposed: building micro windows and the "Agriculture, rural areas and farmers" preferential allocation mechanism; innovating on inclusive basic financial services, financial product based on the upgrading needs of agriculture and rural areas, and financial technology that fit the characteristics of agriculture and rural areas.