The new-endogenous development is an important path for the revitalization of rural culture, and the cultural subjectivity of farmers constitutes the key to the new endogenous development of rural culture. This study constructs an analytical framework of neo-endogenous rural cultural development grounded in peasant cultural subjectivity, with empirical analysis focusing on local practice. The investigation elucidates the operational modalities and intrinsic mechanisms underlying neo-endogenous cultural development. The neo-endogenous development of rural culture manifests through two distinct modalities: Order-oriented cultural subjectivity that institutionalizes communal norms, and Industry-driven cultural subjectivity that catalyzes cultural industries, with both modalities achieving synergistic convergence through dynamic interaction. The neo-endogenous development of rural culture constitutes a spiral progression of "external activation-internal transformation-organic circulation," whereby Party- government embeddedness activates village autonomy through demand resonance, network restructuring, and project-based incentives, while highly autonomous village organizations leverage embedded institutional elements to operationalize institutional empowerment and organizational capacity-building, thereby converting collective action capabilities into peasant cultural subjectivity. Moving forward, Party- government interventions in cultural revitalization should prioritize stimulating village autonomy as a boundary condition, simultaneously further implement the cultural rights of farmers, encourage farmers to enhance their cultural practice abilities through extensive and in-depth cultural participation activities, thus endowing the neo-endogenous development with sustained momentum.